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The North Face Starting to Scale Circular Fashion

The North Face has launched its first commercial line of products designed for circularity.

A 20-piece collection launched Thursday reimagines styles like its “Osito” fleeces, as well as its Auburn insulated jackets, Polartec fleeces and accessories for adults and kids. Sold through The North Face’s own channels and wholesale partners, the items were designed around the principles of durability, waste reduction, responsible material choice and recyclability.

The line reflects what company designers learned from The North Face Renewed Design Residency program in February 2020. The program trained in-house product developers to make responsible choices during the creative process, like using a single fiber type and easily removable trims. The new Alpine Polartec Fleece, for example, was made with mono-material fabrics and trims instead of incorporating its standard elastic cinch cord.

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sustainability, sustainable fashion, english, highlight

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