New book from MIT scientists on Digital Transformation highlights five key areas of the journey.

Motivate

: Articulate your firm’s purpose to your employees, managers, directors, and partners, and align it with the transformation to future ready. Digital business transformation is challenging for the entire firm and a strong purpose provides meaning to everyone on the journey.

Commit:

Chose a pathway, or progress on multiple pathways if your strategy dictates it. Communicate the pathway(s) and create a common language that everyone in the firm understands and uses to describe the journey.

Anticipate:

Look ahead to the common challenges — we call them organizational explosions— that occur in all digital business transformations and manage them.

Build:

Develop the 10 capabilities future-ready firms have in common that help create value.

Accumulate:

Create, capture, and track three types of value — from operations, customers, and ecosystems — over time.