When the economy is booming and markets are strong, everyone wins. But when things tighten up a little bit -- even if only in certain industries or sectors -- the best way out is through Innovation. Doing something better, faster, different, or breakthrough can help your business stand out and stay above water.
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Innovation is not just about cranking out new products; it’s about finding new ways to deliver value to customers. Shifting consumer needs and changing landscapes and trends can all provide competitive advantages if you choose to innovate against them. And brands that do will almost always outperform their competitors.
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