This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
| less than a minute read

"Great Products Have Great Premises"

Get in touch

Avatar
Derek Silva
Vice President, Marketing

Get in touch

Avatar
Derek Silva
Vice President, Marketing

I love this article so much I even stole its headline.

Aw, nuts. I'll just go ahead and steal its subhead too: “The most powerful thing a product can do is give its user a premise.”

Imagine being able to normalize something that might have previously been considered unthinkable, unrealistic, or taboo. 

20 years ago most of us would have scoffed at the notion of staying in a stranger's home while traveling, especially if they were also going to be there. In 2023, AirBnb had $10 BILLION in revenue. 

“It’s ok to stay in strangers’ homes.”

Change the premise and you can forever change the game. 

If you’re creating something new, does it have a strong premise built in? If not, try to create one that would normalize the action you want users to take. Because once you have a great premise, the rest of the details can fall into place.
www.workingtheorys.com/...

Tags

product development, marketing, psychology, airbnb, bumble, substack, english, highlight

Get in touch

Avatar
Derek Silva
Vice President, Marketing

Get in touch

Avatar
Derek Silva
Vice President, Marketing

Latest Insights

Creating, sharing and inspiring change. For good.

The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Even Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.

Please read our BBEB Charter PDF.