As a screen reader user, I notice how inaccessible marketing is in general. There are only a handful of brands that are inclusive in their marketing, and they gain my respect and business. I know many marketers who want to be inclusive, but don't necessarily know where to start and how to bring their teams along the way.
Google are on the same journey and have created a site to share their insights. If you are a marketeer and want to be more inclusive, check out their insights and move along the journey to make your marketing more inclusive.
If you are a CEO or director, there is a competitive advantage to have more inclusive marketing to differentiate you to your competitors. Challenge your marketing teams to improve inclusion in your marketing.
A few years ago, we began an Inclusive Marketing practice to help our teams improve representation and belonging in our work. Along the way, we've heard from Googlers, experts, community leaders and other organizations about what positive change would look like. The insights and processes we’re sharing are just what we’ve learned so far.
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