As a screen reader user, I notice how inaccessible marketing is in general. There are only a handful of brands that are inclusive in their marketing, and they gain my respect and business. I know many marketers who want to be inclusive, but don't necessarily know where to start and how to bring their teams along the way.

Google are on the same journey and have created a site to share their insights. If you are a marketeer and want to be more inclusive, check out their insights and move along the journey to make your marketing more inclusive.

If you are a CEO or director, there is a competitive advantage to have more inclusive marketing to differentiate you to your competitors. Challenge your marketing teams to improve inclusion in your marketing.