While some companies profess to be customer-friendly, customer-oriented, and even customer first, what level of engagement do you need to reach in order to qualify for “customer obsession”? 

I guess there's no defined start/stop level for how you treat your clients, but the primary goal is their satisfaction (and repeat business). Let me ask these questions:

• Have you changed your primary product or service based on feedback or insights from customers?
• Have you changed your operational processes based on feedback or insights from customers? 
• Are your own employees devout users and advocates of your company's product or services?

These are telling answers because your products/services and your internal operations should always be under review for improvements. Are you changing them to save a couple bucks here or there, or are you enhancing things because you're obsessed with the customer experience and making changes that they will notice and appreciate?