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Müller partners with NaviLens to enhance packaging accessibility

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Tim Dixon
Head of IT Architecture

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Tim Dixon
Head of IT Architecture

Müller, the yogurt, and dairy brand within the UK, is partnering with Navilens to make their products more accessible to blind and low vision consumers. Packaging is being refreshed to include a Navilens code which can be scanned with the Navilens mobile phone app from up to 12 time further away than a standard QR code, helping shoppers find the product and provide additional information, such as nutritional details.

RNIB worked with Kellogg's on the first trial of the Navilens technology on packaging back in 2021. Read more in Improving Shopping for the Visually Impaired, Tim Dixon (bbeb.com). It is great to see the technology to continue to be added to more brands and products within the UK.

The innovative and life-changing technology offered by NaviLens helps those with visual impairments overcome issues which others may never consider. By working with NaviLens, and raising awareness through our upcoming campaign, we hope to help encourage inclusivity, make the category more accessible for all shoppers, and ensure we achieve our purpose of putting a smile on the nation’s face
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navilens, accessible packaging, blind, low vision, english, highlight

Get in touch

Avatar
Tim Dixon
Head of IT Architecture

Get in touch

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Tim Dixon
Head of IT Architecture

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