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The true cost of not prioritizing accessibility: Avoid risk and maximize product ROI

Accessibility is often seen as a nice to have, with the growing legislation across the globe, including European Accessibility act in Europe, there are increased legal risks for organisations who don't prioritise accessibility. The US has seen legal cases rise from 813 in 2017 to 3,255 in 2022 and there are only signs of legal challenges continuing while websites and services are inaccessible.

However, it isn't all about avoiding legal risks, it is also about creating a positive brand image and tapping into a market with $13 trillion of disposable income. There is an enormous potential for companies that embrace accessibility for them to differentiate and outgrow their competitors.

Read this article by David Sloan that looks at the drivers for accessibility and the cost of not prioritising it in your organisation. The true cost of overlooking accessibility in your product (productledalliance.com)

if a bug is found in the requirements-gathering phase, the cost could be $100. If the product owner doesn’t find that bug until the QA testing phase, then the cost could be $1,500. If it’s not found until production, the cost could be $10,000. And if the bug is never found, it could be secretly costing the company money, and no one could be the wiser.

Tags

product accessibility, product management, ada lawsuits, americans with disabilities act, european accessibility act, eaa, inclusive products, english, highlight

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