The LEGO Group Joins Hidden Disability Sunflower, Tim Dixon

LEGO has partnered with Hidden Disability Sunflower to release LEGO mini figures wearing the Sunflower lanyard. The Sunflower lanyard can be worn by people with hidden disabilities to let others know that they need additional time and support.

This marks another milestone in the LEGO Group’s ongoing journey towards building more inclusive play opportunities. Recent research by the brand revealed that nearly 8 in 10 parents say children today care more about diversity and inclusion than their generation did, and wish they felt better equipped to talk about it through playful approaches. Children agree, saying they care about everyone being treated equally (88%) and want to play with toys that teach differences (83%).

Representation in toys allows children with disabilities to feel like they belong, and helps to encourage conversation and education raising awareness in our leaders of tomorrow.

I’ve loved LEGO play since I was a kid, so seeing LEGO characters wearing the Sunflower lanyard is huge. It’s incredible to think that children can learn about the lanyard from such a young age. For those of us who experience challenges that aren’t visible, this popular toy can bridge understanding and empathy. It’s a reminder that it’s okay to be different. I have a younger sister who is 4 and is autistic, she also wears the Sunflower lanyard when we go out so she will also identify with this, which makes this even more personal for me.” - Jayden Sorhaindo 14 years old Sunflower user with Long QT Wave Syndrome, a life-threatening heart condition with no visible signs, said about the news:

https://hdsunflower.com/uk/insights/post/the-lego-group-joins-hidden-disabilities-sunflower

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