A growing number of investors are betting on entrepreneurs in their 50s and 60s, challenging the long-held belief that startups are a young person’s game. 

A recent Wall Street Journal article highlights how older founders bring a wealth of experience, industry knowledge, and professional networks that can give them a significant advantage over younger entrepreneurs. Unlike their younger counterparts, they often have access to more capital and are less prone to the impulsive decision-making that can sink a startup before it gains traction.

The article profiles investors who see this demographic as an untapped resource for high-quality business ideas and strong leadership. Research supports this shift in thinking, showing that startups founded by older entrepreneurs tend to have higher success rates. One study cited in the article found that a 50-year-old founder is nearly twice as likely to build a thriving company compared to a 30-year-old founder. Their deeper understanding of markets, operational expertise, and ability to navigate challenges make them better positioned for long-term success.

This trend reflects a broader cultural shift in how we view aging and work. As people live longer and stay active in their careers, entrepreneurship is becoming a viable second or even third act for many professionals. Investors are beginning to recognize that innovation isn’t limited to youth—it thrives on experience, strategic thinking, and resilience.

The message is clear: being in your 50s or 60s doesn’t mean you’ve missed your chance to build something great. 

The WSJ.com article is a subscription-only link. If you have a subscription, the story published on FEB 7, 2025 can be found here.