Amazon's "Project Pulse" Designed To Save Lives, Derek Silva

Amazon's Project Pulse was a pilot program designed to enhance emergency response by equipping Prime delivery drivers with automated external defibrillators (AEDs) and training them in basic first aid and CPR. The program launched in Amsterdam in late 2023 and later expanded to cities like London and Bologna. It involved over 100 volunteer drivers who received AEDs manufactured by Philips and were integrated into local emergency alert systems via responder apps.

The social impact of Project Pulse lies in its potential to improve survival rates from sudden cardiac arrests, especially in residential areas where over 70% of such events occur. With the American Heart Association noting that survival chances can reach up to 90% if defibrillation is administered within the first minute, having trained individuals like delivery drivers nearby could be life-saving.

Although the program has concluded, its concept underscores the value of integrating emergency medical capabilities into everyday services. By leveraging the mobility and presence of delivery personnel, communities could benefit from faster response times during critical situations. Such initiatives highlight how combining technology with existing infrastructure can enhance public health outcomes.

Perhaps this idea will continue to spread to other organizations and services. I'm thinking of Uber/Lyft drivers, UPS or FedEx and other delivery services. Postal workers. Food and grocery delivery drivers (pizza delivery?). What about landscape workers? Rather than always looking to save a couple bucks, more companies could invest in this to help save a couple lives.

Although many businesses and public facilities store AEDs in the event of a medical emergency, the American Heart Association estimates only around 15 percent of heart attacks occur in these spaces. Meanwhile, the American Red Cross cites that over 70 percent of cardiac events take place in private homes. Around 90 percent of heart attack patients survive if defibrillation is administered within the first minute of the emergency.

https://www.popsci.com/health/amazon-prime-drivers-defibrillators/

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