This series is inspired by the excellent posters published on the GOV.UK Accessibility Blog. They were originally created for government services, but the advice applies everywhere - from e-commerce to healthcare to education.

Each part takes one of the posters, shares the official Do’s and Don’ts, and adds my own perspective on why it matters in practice.

I still remember the first time I opened a website that had dozens of unlabeled “button, button, button” announcements. I gave up after three clicks. Screen readers are brilliant tools, but they rely on developers giving them meaningful content. Without that, you’re essentially giving users a blank map.

 

Do’s and Don’ts for Screen Reader Users

Do

  • describe images and provide transcripts for video
  • follow a linear, logical layout
  • structure content using HTML5
  • build for keyboard use only
  • write descriptive links and heading - for example, Contact us

Don't

  • only show information in an image or video
  • spread content all over a page
  • rely on text size and placement for structure
  • force mouse or screen use
  • write uninformative links and heading - for example, Click here

 

Why it matters

Screen readers read from top to bottom. Clear headings, logical order, and proper HTML matter more than fancy layouts.

 

Takeaway: Don’t design for what you see on screen. Design for what someone hears.