I love how Christopher Marquis reminds us that big change often begins with the smallest actions. Every day sustainability can fit into our routines without requiring dramatic gestures.
In a recent Forbes piece, Marquis and Masami Sato of B1G1 shared an important reminder. Sustainability often feels like an overwhelming task, yet real transformation happens when we fold tiny acts of responsibility into daily life.
This morning I reached for a reusable cloth instead of a paper towel. Yesterday I unplugged a charger I normally leave running. Small things, but as Marquis notes, these habits build momentum when they are repeated and shared. When they become part of team culture or family routines, they ripple far beyond us.
These gestures don’t need to feel heroic. They should feel natural. The goal is not perfection but progress. Over time, micro-actions accumulate and create change that lasts.
Today, I encourage you to try one new step and mention it to someone else. Talk about refilling your water bottle instead of buying plastic, or share an idea you read. These simple conversations plant seeds. Quiet choices can become visible patterns, and together those patterns shape what is possible.
Rather than relying on one-time donations or large-scale philanthropy, B1G1 allows companies to embed giving into their operations—so that each sale, invoice, or customer interaction triggers a small but meaningful act of support. These micro-contributions add up, enabling even the smallest enterprises to participate in large-scale change. To date, the B1G1 network has generated over 381 million giving impacts, supporting a wide array of causes from education and health to clean water and reforestation.
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