Be My Eyes has become a lifeline for blind and low vision people across the globe. The app connects users with volunteers and companies who can provide visual assistance in real time, whether that’s reading a label, finding the right bus stop, or navigating a new space. It’s simple, but powerful, technology turning everyday challenges into opportunities for independence.

The recent partnership between Be My Eyes and Zain Iraq takes this impact one step further. By embedding the service into its ecosystem, Zain is showing what it looks like when major companies make accessibility part of their DNA. This isn’t just an app on a phone, it’s a telecom provider recognising the importance of inclusion and putting it directly into the hands of its customers.

 

Why Partnerships Matter

Be My Eyes works globally, but partnerships are where it becomes truly local. When businesses collaborate, they don’t just support blind and low vision users with a useful tool, they adapt their own services to be more inclusive. That might mean ensuring customer support is available through Be My Eyes, or that product information is instantly accessible without barriers.

These collaborations create a ripple effect. When one major company like Zain steps up, it sets a precedent. Accessibility is no longer treated as an afterthought; it’s built into the customer experience from the start.

 

Inclusion Through Representation

Representation is powerful. For too long, accessibility has been viewed as a niche concern, something optional or separate. But when blind and low vision users see mainstream companies integrating tools like Be My Eyes, it sends a different message: you belong here, your needs are recognised, and your independence matters.

That shift benefits everyone. Greater visibility creates greater understanding, which makes everyday interactions smoother, fairer, and more human.

 

Global Reach, Local Impact

From Europe to the Middle East to the Americas, Be My Eyes has shown how a simple platform can bridge gaps in accessibility. What’s special about partnerships like this one is that they bring global technology into local contexts. In places where support services are limited, the app can fill critical gaps.

Zain Iraq’s move is more than just corporate responsibility, it’s an investment in building an inclusive society where disabled people are not left on the margins but given the tools to participate fully.

 

Other Global Partners

Zain Iraq isn’t alone. Be My Eyes has already partnered with some of the world’s largest companies to expand inclusion:

  • Microsoft uses Be My Eyes to provide accessible customer support, ensuring blind and low vision users can get technical help without barriers.
  • Procter & Gamble (P&G) worked with Be My Eyes to make product information accessible, showing how even consumer goods companies can adapt their services.
  • Google has integrated with Be My Eyes to pilot features that make information more discoverable and useful for everyone.
  • Sony and other technology brands have explored partnerships to ensure product support is inclusive from day one.

These collaborations prove accessibility is not limited to one sector. From tech giants to telecoms to consumer brands, companies are recognising the value of making their services accessible to millions of blind and low vision people.

 

The Takeaway

Be My Eyes has already proven what’s possible when technology and community come together. Partnerships like the one with Zain Iraq demonstrate how powerful it is when businesses step up and make inclusion part of their everyday service.

Accessibility grows when it’s shared. And when companies embed tools like Be My Eyes into their offerings, they help build a world where blind and low vision people are not just supported, they’re included.