Popular Scotch whisky maker Johnnie Walker recently unveiled its ‘Next Steps Initiative’, a series of sustainability commitments that will see the company attempt to reduce its environmental footprint through various packaging solutions, help restore natural landscapes and raise awareness about ‘sustainable socialising’.
For its latter, the brand has committed to use at least 60% of recycled glass for it main bottles, which it says translates to 13,000 fewer tonnes of carbon annually. In addition, the company will ensure that 100% of its plastic packaging is made out of recycled materials, produce glass bottles that are 25% lighter and shift all its packaging material (including secondary ones) to be recyclable, reusable or compostable by 2030.
According to the company, these efforts will reduce its carbon footprint by 15% which is equivalent to taking 4,200 return flights from Edinburgh to Sydney. The company has set a water reduction target of 20% within the same timeframe.
When we look at the world around us it’s clear that we all have a role to play in protecting the planet and its resources. We can either see what’s happening and choose to do nothing or we can keep walking, taking every step we can to reduce our impact Julie Bramham, global brand director of Johnnie Walker
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