Sustainably minded consumers have greatly influenced the transformation of business practices and production in recent years. In the drink industry, a lot of bars have been on a mission to reduce waste beyond just simply getting rid of plastic straws, and big spirit brands are shifting their businesses to support this cause. One of the largest spirits and wine companies in the world, Pernod Ricard, is following this cause by championing eco-friendly production and educational initiatives to reduce their brand’s environmental impact. 

The company initially launched the Bar World of Tomorrow initiative, a sustainability education platform for the spirits industry that supports and trains bars on sustainable and responsible bartending practices. In Hong Kong, Bar World of Tomorrow, in partnership with Food Made Good Hong Kong, has launched a series of programmes dedicated to helping food service businesses operate sustainably, engaging almost 100 bartenders in the training programme. Following the company’s sustainable programme, Pernod Ricard recently announced its new partnership with ecoSpirits, an innovative closed-loop distribution system that eliminates bottle packaging in the bar industry. This move pilots a circular spirits programme with the company’s iconic brands Absolut Vodka, Beefeater Gin, and Havana Club Rum. 

Starting in Hong Kong and Singapore, bars will be able to serve the three spirits in the ecoSpirits’ award-winning ecoTote containers, a reusable vessel that carries 4.5 litres of spirit that meets the safety and quality standards for storing beverages. This process alleviates single-use glass for spirits, one of the main culprits of the bar industry’s waste production and carbon emissions.  

https://www.timeout.com/hong-kong/news/pernod-ricard-partners-with-ecospirits-to-help-reduce-single-use-glass-waste-031022