Shanghai-based mycelium protein company, 70/30, says it’s ready to launch its vegan shredded chicken in China in a national first.
70/30 says it bootstrapped its efforts thus far, selling more than 25,000 ready meals featuring its mycelium meat in 2021 during a pilot test launch.
Mycelium—the root structure of mushrooms, can be used for meat, leather, and other sustainable applications.
It was clear to us that we needed a meat replacement that is textured like meat but is also as natural and whole as the other components of our meal bowls. This biomass protein is ‘harvested’ with our in-house process and utility design.