Moms across the U.S. are hiding gift cards and notes in store diaper aisles as part of a viral social media trend. Inspired by a TikTok post where a mother observed another giving up personal wants for baby needs, this spontaneous "pay-it-forward" campaign encourages moms to leave surprises for fellow postpartum mothers. The movement, dubbed the #shedeservedthepurse challenge, has garnered significant attention, spreading love and support through acts of kindness in various baby product sections.
“She Deserved The Purse…To the Mother who chose themselves last, you deserve the world tonight and always.”