Sweden, the land of ABBA and Ikea furniture with names you’ll never pronounce correctly much less assemble without parts being left over, has decided it’s time to defend its honor. Yes, the Nordic country is taking steps to trademark its very own name, "Sweden," through the European Union Intellectual Property Office. If successful, Sweden will become the world’s first country to slap a ™ on its passport stamps. 

The announcement came via Visit Sweden, the nation’s tourism bureau. On their website, they explain: “Did you know there are eight places in the world called Sweden? That’s why we’re trademarking our name."

Wait—other Sweden's? Apparently, yes. The US itself has  some hiding out in Missouri, Maine, and South Carolina. Imagine planning your dream Scandinavian vacation and winding up in South Carolina. Bless your heart.

So, why can’t countries trademark their names? Business Insider notes it’s not a thing—unless the country is considered a “destination brand.” Basically, Sweden wants to lock down its name as part of a marketing move, which is both bold and wildly on-brand for a nation that brought us minimalist design and Eurovision legends.

According to Visit Sweden, their new campaign, "Visit the Original Sweden," aims to help tourists tell the real deal from the knockoffs. 

“It’s flattering that other places use our name,” they said, possibly while sipping lingonberry juice. “But more Swedens = more confusion for tourists.” 

Sure, because it’s  totally common to accidentally book a trip to the wrong Sweden. Like, “Oops, guess I’m going to Missouri instead of Scandinavia.”

Honestly, this feels less like an anti-confusion strategy and more like genius marketing. Let’s be real: if someone accidentally booked a flight to South Carolina thinking it’s Sweden, no amount of trademarking is going to save them. That’s a level of cluelessness not even Google Maps can fix.