All About Wicked's Sustainability Campaign, Green For Good, Refaya Priya

The “Green For Good” campaign connected to the new Wicked movie shows how entertainment can inspire real environmental action. The idea is simple. When you post on social media about how you support the environment and use the hashtags Green For Good and your city, the campaign will plant a native tree through its partner Re:wild. The goal is to plant up to 2,000 trees. You can also tag the official Wicked Movie account and challenge a friend to keep the momentum going.

The Green For Good page on the Wicked website expands the effort even further. There you can explore a full list of ideas to support your community and its green spaces. The site also offers toolkits that help you improve local habitats, protect wildlife, and build small sustainable habits into your daily routine. It is designed to make environmental action feel practical, welcoming, and achievable for anyone.

By linking a popular film to real environmental progress, the campaign shows how storytelling can motivate people to get involved. If more projects took this approach, community led sustainability could grow in a meaningful and lasting way.
For more information on how to get involved visit the Green For Good website, here.

Launched in tandem with the release of Universal's Wicked: For Good, the Green For Good campaign is an initiative shepherded by the NBCU GreenerLight program in partnership with Universal Marketing. The Green For Good page on Wicked's website is a resource hub for audiences to learn more about nature and how they can "green-ify" their communities, as well as implement social change. This initiative was recently featured on The Kelly Clarkson Show (watch here).

https://www.msn.com/en-us/lifestyle/lifestyle-buzz/all-about-wickeds-sustainability-campaign-green-for-good/ar-AA1QPyTw?ocid=BingNewsVerp

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