Olay have released accessible packaging for a range of face creams. On the surface, this is great news for a drive towards more inclusion. Especially that the packaging is open for other companies to adopt.
The issue is that the design has flaws and is only available online, removing the ability for many to be able to access it. Fast Company explore if this is just PR in article > Olay’s new lid was made for disabled people. Too bad you can’t find it in stores
As we all want to be more sustainable and inclusive, a dose of critisim is required to ensure that the advertised goals are met.
It is disingenuous to claim an accessible product is “for all” when its distribution channels are less accessible than those for the mainstream product. And yet, inclusively designed objects tend to get released as limited editions through select channels—like how Olay is only available on its website and not on store shelves.