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Apple "The Greatest" Ad wins Emmy Award

Apple released “The Greatest” in December 2022, showing people with disabilities living their lives and using Apple products tp reduce the barriers they face. The video is moving as it shows that Apple's products are designed for everyone, and truly remove barriers faced by people with disabilities.

In January's Emmy awards, “The Greatest” won the outstanding commercial award. In my opinion this is a well-deserved award for an excellent commerical presenting people with disabilities living their lives and doing the same activities as everyone else, with support from accessibility features built in to Apple's products.

Seeing my disability (sight loss) represented in a positive light in mainstream advertising, makes me feel included and seen. More representation is needed in mainstream media.
 

n a delayed ceremony due to Hollywood strikes, Apple’s acclaimed accessibility spot, “The Greatest,” secured the 2023 Emmy Award for outstanding commercial

Tags

disability representation, accessibility, disability inclusion, english, emmy awards, apple, highlight

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