Automakers are obsessed with packing more and more technology into vehicles. Adding more screens, advanced driving assistant systems, and even artificial intelligence is what they think will cause a customer to get excited.

But what really gets customers excited? Something decidely much more low-tech. Cupholders!

And would you believe that designing cupholders has become a real challenge for the car makers?

For customers, most cupholders are too small. Too small for what, though? Most likely gargantuan Stanley cups, giant Yeti Gallon Ramblers and similar such bladder-busters, the spilt contents of which could drench a desert into bloom.

But small cups are also in need of being held securely. So how does a tiny espresso cup stay securely grasped in the same holder as a grande? This is achieved with spring-loaded plastic tabs that adjust to varying diameters. And mugs fit in the “dog bone” space, a center console double cup holder now cut with a seemingly superfluous channel that was designed as a slot for mug handles.

Of course, whether shallow or deep, not everyone puts cups in their cup holders. Some fill them instead with coins, phones, keys and other odds and ends. And when not spreading stickiness from overflowing juice boxes, children often place toys in theirs.

Those in their rolling living rooms who use cup holders for their intended design understandably want drinks to be close to hand. However, as the average American spends about 50 minutes commuting by car each day, there’s time for drinks to lose or gain heat, automakers started fitting warming and chilling cup holders.

So, despite being one of the lowest tech components in your car, cupholders are clearly one of the most important!